MarTech Series - Marketing Technology Insights
Phyllo, announced it has raised $15 million in a Series A round led by RTP Global with participation from Nexus Venture Partners, Better Capital, and iSeed. Phyllo is also backed by notable angel investors including Sima Gandhi ex-head of biz dev and strategy at Plaid, Pat Shah of Audible, Ankur Nagpal of Teachable, Nakul Gupta of Coinbase, among others. The company builds APIs for secure and easy access to creator data drawn directly from platforms like YouTube, Twitch, Discord, Spotify, TikTok, and others.
Phyllo launched earlier this year and is seeing great product-market fit while working with some of the leading companies in the creator economy space like Beacons, Creative Juice, Creator.co, Karat, MagicLinks, Bintango, and others. With this funding, Phyllo will accelerate product development, expand their customer base and grow their developer-first API platform aimed at powering the growth of companies seeking to capitalize on the $100B creator economy.
Marketing Technology News: Mobiquity Technologies Announces the Launch of an Exclusive 12-Month Campaign for BitBurn
With the rise of web3, we are seeing new opportunities and markets getting created, be it the internet-first economy, the digital native economy or the creator economy. Each of these ecosystems come with their share of challenges:
– Developers building for the creator digital-native economy need access to trusted and verified data from the hundreds of different platforms that can then be used to power core business use cases – The biggest challenge with accessing such data is that very few creator or web3 or digital-native platforms platforms provide open APIs to integrate with – Even if they do provide open APIs, an immense amount of developer time and effort goes in reading documentation, creating sandboxes, maintaining the integration, among other issues
Phyllo takes away all of this pain by providing a single API pipe to integrate with hundreds of such platforms.
“Creators around the world are gaining immense traction but their audience and engagement is boxed into specific platforms. To add to that, they face numerous issues proving their clout. Developers in the creator economy are building tools and products to help creators but are themselves struggling to find a verified source of creator data that is easy to manage and maintain. Our goal with Phyllo is to enable these developers and companies to focus on their core business, achieve data coverage over hundreds of creator platforms and go to market in the fastest way possible,” Akhil Bhiwal, Co-Founder and CEO of Phyllo said.
Nishit Garg, Partner at RTP Global said, “We’ve been closely following Phyllo for a few months now. It’s amazing to see the great traction they are getting. It also validates that there is a strong need for a Plaid-like solution in this market. The creator economy and web3 is only just starting to grow and companies like Phyllo will play a significant role in the growth of this market and RTP Global is proud to be a catalyst in this journey.”
“We are witnessing the meteoric rise of the creator economy, but the creators and the companies catering to them are plagued by a lack of easy, secure, and verified access to organized creator data, that remain siloed in numerous platforms. Phyllo is all set to address that key pain point. Think about what Stripe and Plaid did for payments and banking respectively – we believe that Phyllo will do the same for the creator and digital native economy,” said Jishnu Bhattacharjee, Managing Director at Nexus Venture Partners.
Marketing Technology News: MarTech Interview with Justin Tsang, Growth Product Manager at Clearbit
Companies building tools, products, and services for the creator economy and web3 can leverage Phyllo’s APIs to verify any creator’s identity, income, and engagement data. This opens up an opportunity to power numerous use cases like:
– Creator and niche influencer discovery and management – Engagement and smart campaign ROI management for influencer marketing – Enable creators to build their professional profiles using on-chain and off-chain data to create a proof of work system – Scalable financial products for creators like loans, credit cards, etc. – Social identity verification for web3 and digital native companies acting as a bridge between web2 and web3 – Enable developers to build tools for creators that allow them to create their own professional websites, media kits and portfolios, and so much more.
“Phyllo helped us build faster and easier by abstracting away the various social media platform developer APIs. Phyllo powers our social analytics features allowing us to focus on product instead of infrastructure. They are constantly adding new functionality which enables us to drive more value to our end users,” said Neal Jean, CEO of Beacons, a leading link-in bio platform backed by Andreessen Horowitz, and proud Phyllo customer.
MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.
SandboxAQ Teams Up With Hiring Our Heroes to Place Members of the Military Community in Exciting Quantum Tech Careers
GfK Elevates Bhaumik to Global Account Director for Amazon, Other Key Tech Players
AvePoint Establishes New $100 Million SGD International R&D Hub in Singapore
Aurora Mobile’s Subsidiary SendCloud Partners with Moka to Help HR SaaS Provider…
Content Guru Listed in 2022 Gartner Magic Quadrant for Contact Center as a Service
Bringing Automation to Video Editing: How AI and ML Can Help Enterprises and…
Deloitte and SAP Expand Sustainable Operations to Help…
Wish Launches Global Brand Campaign to Support Rebrand…
Zamtel Launches WhatsApp Airtime Purchase
Momentum CRM Announces It is Now a Toyota SmartPath Approved…
Majority of It Leaders Say Enterprise Integration Is a…
Pay Ready Appoints Janis Rossi as Senior Vice President…
Quotient Wins Second MarTech Breakthrough Award for…
70.4% Shifted to Alternate Brands Due to Poor Customer Care…
Squaretalk and STN Announce Their Partnership to Enhance an…
Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
A password will be e-mailed to you.